MarketingDE

OneFootball Layoffs

February 2023

OneFootball announced a layoff affecting 150 employees (32% of its workforce) in February 2023. The company operates in the Marketing sector.

People Affected

150

Percentage

32%

Announced Date

Feb 23, 2023

About

Berlin-based football media startup OneFootball has laid off approximately 150 employees, reducing its global workforce from 470 to 320. This represents a cut of about 32% and marks the second round of layoffs in a few months, following over 60 dismissals in December 2022. Founder Lucas von Cranach attributed the cuts to overambitious expansion, particularly into a blockchain-based digital collectibles project, which diverted focus and resources from cost control and core strategy. Despite reaching "unicorn" status with a billion-dollar valuation in 2022 and serving over 130 million monthly users, the company is now refocusing on its primary business. The layoffs occurred in late February 2023.