RetailBR

PetLove Layoffs

February 2023

PetLove announced a layoff affecting 94 employees in February 2023. The company operates in the Retail sector.

Share:
People Affected

94

Announced Date

Feb 13, 2023

Company Information

Industry
Retail
Country
BR
Region
Sao Paulo, Non-U.S.
Last Updated: Apr 18, 2026

About

PetLove, a Brazilian pet-focused e-commerce and services platform, laid off 94 employees on Monday, February 13, 2023. This reduction affected over 6% of its workforce, which totaled approximately 1,500 people, and impacted departments including marketing, product design, and software engineering. The company cited a challenging macroeconomic environment as the reason, stating the layoffs were part of a restructuring to integrate business areas, seek synergies, and reallocate investments toward higher-value projects. Having started 23 years ago, PetLove expanded into a subscription model and made several acquisitions, aiming to build a comprehensive online pet ecosystem. The company reported revenues exceeding R$1 billion in 2022 and had previously raised significant funding during the pandemic from investors like SoftBank.

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