MarketingSG

Pocketmath Layoffs

January 2021

Pocketmath announced a layoff affecting 21 employees (100% of its workforce) in January 2021. The company operates in the Marketing sector.

Share:
People Affected

21

Percentage

100%

Announced Date

Jan 20, 2021

Company Information

Industry
Marketing
Country
SG
Region
Singapore
Last Updated: Apr 18, 2026

About

Pocketmath, a small adtech company with around 21 employees, has ceased operations and effectively laid off its entire workforce after failing to secure a buyer. The shutdown, confirmed in early 2021, followed allegations of unpaid bills and lawsuits from partners like Smaato and Pulsepoint, which claimed hundreds of thousands in owed payments. Operating for about a decade, Pocketmath provided programmatic mobile ad technology and had raised $20 million from investors including Rakuten. The closure highlights the intense competition in the adtech industry, where smaller firms struggle against giants like Google and The Trade Desk, leading to consolidation and financial strain.

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