MarketingUS

Quantcast Layoffs

July 2022

Quantcast announced a layoff affecting 40 employees (6% of its workforce) in July 2022. The company operates in the Marketing sector.

People Affected

Percentage

Announced Date

Jul 29, 2022

About

In August 2022, ad tech firm Quantcast laid off approximately 6% of its workforce, affecting around 40 employees out of a total of roughly 700. The cuts were part of a global restructuring announced internally as the company, like many in the digital media and ad tech industry, faced economic headwinds and reduced advertiser spending. This move reflected broader sector-wide belt-tightening amid a challenging economic climate.