FitnessAT

Runtastic Layoffs

March 2023

Runtastic announced a layoff affecting 70 employees (28% of its workforce) in March 2023. The company operates in the Fitness sector.

People Affected

Percentage

28%

Announced Date

Mar 16, 2023

About

Runtastic, the Austrian fitness app subsidiary of Adidas, is laying off approximately 70 employees out of its 250-strong workforce in Austria, representing a 28% reduction. This restructuring, announced in March 2023, is part of broader changes within Adidas and is attributed to shifting market demands influenced by the COVID-19 pandemic. The company will also discontinue its "Adidas Training" app to focus resources on its core "Adidas Running" product, leading to fewer projects and teams. Affected staff were notified in mid-March, with management offering individual consultations to find solutions. The move reflects the ongoing integration of the acquired startup into Adidas's brand strategy, as the Runtastic name continues to be phased out.