FoodAU

SEND Layoffs

May 2022

SEND announced a layoff affecting 300 employees (100% of its workforce) in May 2022. The company operates in the Food sector.

Share:
People Affected

300

Percentage

100%

Announced Date

May 4, 2022

Company Information

Industry
Food
Country
AU
Region
Sydney, Non-U.S.
Last Updated: Apr 18, 2026

About

Grocery delivery startup SEND, which operated in Australia, collapsed into voluntary administration in early May 2022. The company, founded during the COVID-19 pandemic, employed an estimated 300 staff across multiple sites in Sydney and Melbourne. Its collapse resulted in all employees being laid off, representing 100% of its workforce. Administrators cited a "sizeable cash burn" used to grow market share and unique financing challenges with international investors as key reasons for the failure. SEND had secured a $3.1 million capital raise in 2021 but ultimately could not sustain operations. The tech startup, which offered ultra-fast grocery deliveries, ceased operations entirely following the administration appointment.

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