RetailIN

Shop101 Layoffs

April 2020

Shop101 announced a layoff affecting 200 employees (40% of its workforce) in April 2020. The company operates in the Retail sector.

Share:
People Affected

200

Percentage

40%

Announced Date

Apr 15, 2020

Company Information

Industry
Retail
Country
IN
Region
Mumbai, Non-U.S.
Last Updated: Apr 18, 2026

About

Shop101, a Mumbai-based social commerce startup, laid off approximately 200 employees in early April, representing nearly 40% of its total workforce of 400-500. Additionally, around 100 contractual call center staff were terminated. The company, which had recently secured INR 28.69 crore in Series C funding in late March, cited cash flow challenges exacerbated by the COVID-19 pandemic as the reason for the downsizing. Originally planned for June, the layoffs were accelerated. Remaining employees faced pay cuts of 15-30%, while founders took 50% reductions. The move surprised staff, especially after internal reports of INR 100 crore profits for FY19-20 in February. Severance was inconsistent, with some receiving only one month's pay.

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