Skai Layoffs
December 2024
Skai announced a layoff affecting 80 employees (14% of its workforce) in December 2024. The company operates in the Marketing sector.
80
14%
Dec 3, 2024
About
Marketing platform Skai, formerly known as Kenshoo, is laying off approximately 80 employees, which represents about 15% of its workforce of 550 people. The company, a pioneer in Israeli digital marketing and high-tech founded in 2006, is refocusing its strategy to concentrate on high-growth areas like commerce and retail media while improving profitability and operational efficiency. This follows a previous workforce reduction in 2022 after a merger. The layoffs, announced in December 2024, affect half of the impacted employees in Israel as the company streamlines its operations.
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