MarketingUS

Snappy Layoffs

January 2023

Snappy announced a layoff affecting 100 employees (30% of its workforce) in January 2023. The company operates in the Marketing sector.

Share:
People Affected

100

Percentage

30%

Announced Date

Jan 15, 2023

Company Information

Industry
Marketing
Country
US
Region
New York City
Last Updated: Apr 18, 2026

About

In January 2023, the Israeli-founded, New York-based corporate gifting platform Snappy announced a significant workforce reduction, laying off approximately 100 employees. This cut represents about 30% of its global team, with only a small number of the affected employees based in Israel. CEO Hani Goldstein cited the need to adjust the company's financial strategy toward sustainable growth and profitability amidst broader economic shifts and uncertainties affecting the tech industry. The layoffs follow a period of rapid expansion and investment, including a $70 million Series C funding round in 2021.

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