MarketingUS

Sojern Layoffs

April 2020

Sojern announced a layoff affecting 300 employees (50% of its workforce) in April 2020. The company operates in the Marketing sector.

Share:
People Affected

300

Percentage

50%

Announced Date

Apr 3, 2020

Company Information

Industry
Marketing
Country
US
Region
SF Bay Area
Last Updated: Apr 18, 2026

About

Sojern, an advertising technology company serving the travel industry, has laid off approximately half of its workforce, affecting around 300 employees out of a total of about 600. This drastic reduction of 50% was necessitated by severe financial instability directly caused by the COVID-19 pandemic, which decimated global travel and, consequently, the company's core business. The layoffs occurred in 2020 as the company sought to weather the unprecedented crisis impacting the entire travel sector.

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