RetailAU

The Iconic Layoffs

February 2023

The Iconic announced a layoff affecting 69 employees (6% of its workforce) in February 2023. The company operates in the Retail sector.

Share:
People Affected

69

Percentage

6%

Announced Date

Feb 23, 2023

Company Information

Industry
Retail
Country
AU
Region
Sydney, Non-U.S.
Last Updated: Apr 18, 2026

About

Online fashion retailer The Iconic has laid off 69 employees, representing 6% of its workforce, as part of a broader restructuring announced in February 2023. The cuts, all at the head office level, are part of the company's shift to transform into a platform business model, which involves streamlining operations and rescoping roles. Some affected staff may be redeployed within the business. The Sydney-based e-commerce company, part of the Global Fashion Group, aims to enhance its marketplace and fulfillment services while continuing to serve over 2.2 million customers in Australia and New Zealand.

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