ThirdLove Layoffs
April 2020
ThirdLove announced a layoff affecting 65 employees (30% of its workforce) in April 2020. The company operates in the Retail sector.
65
30%
Apr 2, 2020
About
ThirdLove, a direct-to-consumer lingerie startup known for challenging Victoria's Secret, laid off 65 employees, representing nearly 30% of its workforce, in early April 2020. The cuts were a response to the severe impact of the coronavirus pandemic, which significantly reduced consumer spending and disrupted retail operations. Affecting teams across logistics, recruiting, design, and marketing at its San Francisco headquarters, the layoffs followed earlier reductions, including the closure of a New York pop-up store. The company cited the need to ensure long-term stability amid unprecedented challenges in the DTC sector.
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