TikTok Layoffs

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TikTok, the wildly popular video-sharing app, has laid off approximately 60 employees, primarily within its sales and advertising divisions across offices in Los Angeles, New York, Austin, and abroad. This represents a small fraction of its roughly 7,000 U.S. workforce and is part of a broader trend of tech industry layoffs in early 2024. A company spokesperson described the cuts as a routine reorganization to reduce costs and re-allocate resources. The move comes despite TikTok reporting strong growth, with over 150 million active U.S. users, and positions the ByteDance-owned company alongside other major tech firms like Google and Amazon that are restructuring, partly to focus investments on the competitive race to develop generative AI tools.

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