TripleLift Layoffs
February 2023
TripleLift announced a layoff affecting 100 employees (20% of its workforce) in February 2023. The company operates in the Marketing sector.
100
20%
Feb 10, 2023
About
TripleLift, an advertising technology company, laid off over 100 employees, representing one-fifth of its workforce, on February 9, 2023. The cuts, affecting only U.S. and Canadian staff, were a course-correction due to lower-than-expected growth amid economic challenges like inflation and reduced ad spending. CEO Dave Clark cited a failure to adapt quickly to a shifting market. Following the layoffs, the company's headcount returns to roughly its level after acquiring 1plusX. This marks TripleLift's second workforce reduction in under three years, reflecting broader turmoil in the ad tech industry, where firms like Yahoo and EMX have also faced significant cuts or closures.
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