Twiga Layoffs

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In November 2022, Kenya's B2B e-commerce and food distribution platform Twiga laid off 211 full-time employees, representing 21% of its workforce of over 1,000. The layoffs were part of a restructuring that eliminated the company's in-house sales team as a cost-cutting measure. Affected trade development representatives were offered the option to transition into independent sales agents working on a commission basis, aligning with a new optimized sales program. The agritech company, which connects farmers and manufacturers to retailers, stated the move was made in compliance with labor laws and aims to create entrepreneurial opportunities while controlling operational expenses.

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