MarketingCA

Unbounce Layoffs

August 2022

Unbounce announced a layoff affecting 47 employees (20% of its workforce) in August 2022. The company operates in the Marketing sector.

People Affected

Percentage

20%

Announced Date

Aug 3, 2022

About

Unbounce, a Vancouver-based landing page builder serving over 100,000 customers globally, has laid off 47 employees, representing 20% of its workforce of 234. The cuts, announced by CEO Felicia Bochicchio in late 2022, are part of a larger restructuring to navigate turbulent market conditions and invest with greater discipline. Affected teams include marketing, customer support, product development, and revenue operations, with the layoffs also impacting staff from recently acquired LeadsRX. The company cited the need to support its long-term purpose and strategy amid economic downturn pressures, offering severance and extended benefits to departing employees.