Viant Layoffs
December 2022
Viant announced a layoff affecting 46 employees (13% of its workforce) in December 2022. The company operates in the Marketing sector.
46
13%
Dec 13, 2022
About
Viant, a publicly traded digital advertising technology company, announced plans in December 2022 to lay off 46 employees, representing 13% of its workforce. The layoffs are part of a cost-reduction strategy aimed at sharpening the company's focus on key growth priorities amidst an adverse macroeconomic environment and a broader downturn in digital advertising. This move aligns with similar workforce reductions across the adtech industry, as companies like Meta and Google also faced declining ad sales. Viant, which operates a demand-side platform and owns properties such as MySpace, cited a deceleration in advertising spend from key verticals like automotive and retail as a contributing factor.
More Marketing Layoffs
Report an Error
If you find incorrect information, please let us know so we can correct it.
support@layoffs.nl