FitnessUS

WHOOP Layoffs

January 2023

WHOOP announced a layoff affecting 0 employees (4% of its workforce) in January 2023. The company operates in the Fitness sector.

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People Affected

0

Percentage

4%

Announced Date

Jan 10, 2023

Company Information

Industry
Fitness
Country
US
Region
Boston
Last Updated: Apr 18, 2026

About

Wearable fitness technology company Whoop has laid off 4% of its corporate workforce, primarily affecting its enterprise sales team known as Whoop Unite. This strategic reduction, announced in January 2023, marks the startup's second round of layoffs within just six months as it aims to sharpen its business focus. The cuts reflect broader industry trends, with many tech companies scaling back after a period of rapid growth. Founded in 2011 and backed by SoftBank's Vision Fund, Whoop had achieved a $3.6 billion valuation in 2021 and had recently expanded its target market from individual consumers and athletes to include enterprise clients.

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