MarketingUS

WillowTree Layoffs

May 2023

WillowTree announced a layoff affecting 120 employees (11% of its workforce) in May 2023. The company operates in the Marketing sector.

People Affected

120

Percentage

11%

Announced Date

May 24, 2023

About

WillowTree, a Charlottesville-based digital product consultancy, has laid off approximately 120 employees as part of a company-wide restructuring following its acquisition by TELUS International earlier this year. The layoffs, announced in 2023, affect teams across the nation and represent a significant workforce reduction, though the exact percentage relative to the total employee count is not specified. Company leadership stated the move is intended to sharpen focus on core service areas like marketing, digital product development, and AI solutions to position for long-term growth. This contrasts with earlier post-acquisition assurances of job creation. The tech industry firm is providing affected employees with severance packages and transition support.