Yotpo Layoffs
November 2022
Yotpo announced a layoff affecting 70 employees (9% of its workforce) in November 2022. The company operates in the Marketing sector.
70
9%
Nov 16, 2022
About
Tel Aviv-based marketing technology unicorn Yotpo laid off 70 employees in November 2022, representing about 9% of its then 825-person workforce. The company, which provides e-commerce marketing solutions like reviews and SMS marketing, had aggressively expanded its team after securing a $230 million funding round at a $1.4 billion valuation in March 2021. However, citing a downturn in the global economy and a need to streamline operations, Yotpo made the difficult decision to reduce its headcount, with 30 of the layoffs occurring in its Israeli headquarters.
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