Yotpo Layoffs
August 2025
Yotpo announced a layoff affecting 200 employees (34% of its workforce) in August 2025. The company operates in the Marketing sector.
200
34%
Aug 5, 2025
About
Israeli-founded e-commerce unicorn Yotpo laid off approximately 200 employees in early August 2025, representing about 34% of its global workforce. This significant reduction is part of a major strategic overhaul where the company is refocusing on its core products—Reviews and Loyalty—and adopting an AI-first approach. As part of the restructuring, Yotpo is shutting down its Email and SMS marketing operations, selling that customer base to Attentive. The layoffs affected staff across its offices in Israel, Bulgaria, Poland, London, New York, and Australia, as the company aims to transform into a more focused and profitable, product-first organization.
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