Zwift Layoffs
May 2022
Zwift announced a layoff affecting 150 employees in May 2022. The company operates in the Fitness sector.
150
May 12, 2022
About
Zwift, a leading virtual cycling and running platform, announced significant layoffs on May 12, 2022, affecting approximately 150 employees. This workforce reduction, impacting various divisions, was part of a broader restructuring to "right-size the business." The company simultaneously canceled its plans to launch a smart bike and trainer hardware, citing the challenging macroeconomic environment and the normalization of indoor cycling sales. This strategic shift away from hardware development, which Zwift described as a "pause," led to the downsizing, particularly within the hardware division. The move aligns with similar cost-cutting measures recently taken by competitors like Wahoo and Peloton in the connected fitness industry.
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