FitnessUS

Zwift Layoffs

March 2023

Zwift announced a layoff affecting 80 employees (15% of its workforce) in March 2023. The company operates in the Fitness sector.

People Affected

Percentage

15%

Announced Date

Mar 7, 2023

About

Zwift, the virtual cycling and running platform, announced a restructuring on March 7, 2023, resulting in layoffs of about 80 employees, which represents 15% of its workforce. The decision, driven by new Co-CEO Kurt Beidler, who joined from Amazon in December 2022, shifts focus toward investing in product fundamentals over marketing and brand spending. The cuts primarily affect marketing and HR teams in the UK and US, with impacted employees receiving severance and bonus packages. This follows a previous round of layoffs in spring 2022, reflecting ongoing adjustments in the competitive sports technology industry.