AppsFlyer, a unicorn marketing analytics company, has laid off 100 employees, which represents about 7% of its 1,200-person workforce. The strategic restructuring, announced in early February 2025, affects staff in Israel and its global offices. CEO Oren Kaniel stated the move is to ensure agility and focus on AI and scalability for long-term growth, and it may also be part of preparations for a potential IPO. The company, valued at $2 billion in its last funding round, operates in the ad-tech industry.
