Jellysmack

Jellysmack laid off 22 employees on 2024-10-21.

Creator economy startup Jellysmack laid off 30 employees in the US and France in December 2023, marking its third round of layoffs within a year. The cuts were part of a restructuring effort to focus on areas of traction and growth, particularly its technology and AI product offerings for creators. CEO Michael Philippe cited a contraction in monetization across platforms, driven by volatility in the digital ad market and a decrease in long-form distribution, as key reasons. The company, which helps creators distribute content on platforms like Facebook and Snapchat, aims to preserve its long-term health amid these challenges.

Media creator startup Jellysmack conducted layoffs in the US and France on May 25, 2023, as part of a company restructuring aimed at improving operational efficiency and adapting to macroeconomic challenges and evolving social media platforms. In the US, 13 employees were affected, while the number in France remains undetermined due to an ongoing legal process. This creator economy company, which specializes in redistributing creator content for ad revenue, had recently earmarked significant funds for investments, including in kids and family influencers. The layoffs follow previous workforce reductions in the past year, reflecting ongoing adjustments within the startup.

Jellysmack laid off 208 employees on 2023-02-15.

Media creator economy startup Jellysmack laid off 8% of its workforce on Thursday, June 9, 2022, as part of a broader restructuring. The cuts, which affected several departments, reduced the team size to just over 1,000 employees. The company cited anticipated short-term declines in ad spending due to macroeconomic volatility as the primary reason, aligning with wider tech sector concerns. As part of the restructuring, Jellysmack plans to cease commercial operations in Italy, Germany, and the Netherlands, and curb marketing investments to focus on sustainable growth areas for its creator partners. The well-funded startup, backed by investors like SoftBank, operates in the creator economy industry, specializing in redistributing creator content for ad revenue.