Namogoo

Israeli startup Namogoo has laid off 20 employees, constituting over 15% of its remaining workforce, in its second round of job cuts in less than three months. Following the layoffs, the company's team will total around 100 people, primarily based in Israel with others in London, Boston, and New York. CEO Chemi Katz stated that these cutbacks will make the company profitable immediately, even as it continues to grow and serve major clients like Victoria's Secret and Neiman Marcus. Founded in 2014, Namogoo, which has raised $81 million, provides a digital journey continuity platform to help websites retain potential customers. This move reflects ongoing adjustments within the tech industry amid broader economic challenges.

Israeli startup Namogoo laid off 25 employees, representing 15% of its workforce, in November 2022. Following the cuts, the company's team totals around 140 people, primarily based in Israel with additional staff in London, Boston, and New York. CEO Chemi Katz stated the layoffs are part of a strategic refocus to target larger companies instead of smaller, more marketing-intensive clients, aiming to achieve profitability by mid-2023. The company, which provides a digital journey continuity platform to prevent customer distraction on websites, had raised $81 million in total funding, including a $15 million round six months prior to the layoffs.