PetLove, a Brazilian pet-focused e-commerce and services platform, laid off 94 employees on Monday, February 13, 2023. This reduction affected over 6% of its workforce, which totaled approximately 1,500 people, and impacted departments including marketing, product design, and software engineering. The company cited a challenging macroeconomic environment as the reason, stating the layoffs were part of a restructuring to integrate business areas, seek synergies, and reallocate investments toward higher-value projects. Having started 23 years ago, PetLove expanded into a subscription model and made several acquisitions, aiming to build a comprehensive online pet ecosystem. The company reported revenues exceeding R$1 billion in 2022 and had previously raised significant funding during the pandemic from investors like SoftBank.
