Quantcast

In August 2022, ad tech firm Quantcast laid off approximately 6% of its workforce, affecting around 40 employees out of a total of roughly 700. The cuts were part of a global restructuring announced internally as the company, like many in the digital media and ad tech industry, faced economic headwinds and reduced advertiser spending. This move reflected broader sector-wide belt-tightening amid a challenging economic climate.

In April 2020, Quantcast, a digital advertising technology company with over 600 employees globally, laid off just under 5% of its staff and implemented tiered salary cuts due to the economic impact of the COVID-19 pandemic. This reduction affected approximately 30 employees. The pay cuts ranged from 5% for some staff to 30% for the highest-paid employees, with CEO Konrad Feldman taking a 100% pay cut. The company, which operates a managed DSP for advertisers and a data insights business for publishers, was already navigating a challenging transition to a more self-serve model and facing industry headwinds like the decline of third-party cookies. These workforce and compensation adjustments were part of broader efforts to stabilize the business during an unprecedented crisis.