In January 2023, the Israeli-founded, New York-based corporate gifting platform Snappy announced a significant workforce reduction, laying off approximately 100 employees. This cut represents about 30% of its global team, with only a small number of the affected employees based in Israel. CEO Hani Goldstein cited the need to adjust the company's financial strategy toward sustainable growth and profitability amidst broader economic shifts and uncertainties affecting the tech industry. The layoffs follow a period of rapid expansion and investment, including a $70 million Series C funding round in 2021.
