Sojern

Sojern, a digital marketing platform serving the travel industry, laid off approximately 20% of its workforce last week. The company stated the cuts were primarily tied to its legacy offerings as it shifts investment focus toward newer technologies. This move is part of a broader trend, marking Sojern as the third travel tech company to conduct layoffs within the past month.

Sojern, an advertising technology company serving the travel industry, has laid off approximately half of its workforce, affecting around 300 employees out of a total of about 600. This drastic reduction of 50% was necessitated by severe financial instability directly caused by the COVID-19 pandemic, which decimated global travel and, consequently, the company's core business. The layoffs occurred in 2020 as the company sought to weather the unprecedented crisis impacting the entire travel sector.