Online fashion retailer The Iconic has laid off 69 employees, representing 6% of its workforce, as part of a broader restructuring announced in February 2023. The cuts, all at the head office level, are part of the company's shift to transform into a platform business model, which involves streamlining operations and rescoping roles. Some affected staff may be redeployed within the business. The Sydney-based e-commerce company, part of the Global Fashion Group, aims to enhance its marketplace and fulfillment services while continuing to serve over 2.2 million customers in Australia and New Zealand.
