ThirdLove

ThirdLove, a direct-to-consumer lingerie startup known for challenging Victoria's Secret, laid off 65 employees, representing nearly 30% of its workforce, in early April 2020. The cuts were a response to the severe impact of the coronavirus pandemic, which significantly reduced consumer spending and disrupted retail operations. Affecting teams across logistics, recruiting, design, and marketing at its San Francisco headquarters, the layoffs followed earlier reductions, including the closure of a New York pop-up store. The company cited the need to ensure long-term stability amid unprecedented challenges in the DTC sector.

ThirdLove, a direct-to-consumer lingerie brand, laid off an unspecified number of employees in March 2020 as part of broader workforce reductions during the COVID-19 pandemic. The layoffs were driven by the severe economic downturn and shifting consumer behavior, which heavily impacted retail and e-commerce sectors. While the exact number of affected employees and the percentage relative to the total workforce were not detailed in the provided content, the cuts reflect the widespread financial pressures companies faced during the early stages of the global health crisis. ThirdLove, known for its online-focused business model and inclusive sizing, was among many retail brands forced to restructure operations to navigate the unprecedented market challenges.