Unbounce

Unbounce, a Vancouver-based marketing technology company, laid off an unspecified number of employees in July 2024. The layoffs affected multiple departments, including customer support, software development, and marketing, as indicated by a public spreadsheet of affected alumni seeking new roles. While the exact scale and percentage of the workforce reduction are not detailed in the provided content, the event reflects broader adjustments within the competitive SaaS and martech industry.

Unbounce, a Vancouver-based landing page builder serving over 100,000 customers globally, has laid off 47 employees, representing 20% of its workforce of 234. The cuts, announced by CEO Felicia Bochicchio in late 2022, are part of a larger restructuring to navigate turbulent market conditions and invest with greater discipline. Affected teams include marketing, customer support, product development, and revenue operations, with the layoffs also impacting staff from recently acquired LeadsRX. The company cited the need to support its long-term purpose and strategy amid economic downturn pressures, offering severance and extended benefits to departing employees.