Viant, a publicly traded digital advertising technology company, announced plans in December 2022 to lay off 46 employees, representing 13% of its workforce. The layoffs are part of a cost-reduction strategy aimed at sharpening the company's focus on key growth priorities amidst an adverse macroeconomic environment and a broader downturn in digital advertising. This move aligns with similar workforce reductions across the adtech industry, as companies like Meta and Google also faced declining ad sales. Viant, which operates a demand-side platform and owns properties such as MySpace, cited a deceleration in advertising spend from key verticals like automotive and retail as a contributing factor.
