Ibotta

Denver-based digital marketing and cash-back rewards company Ibotta has laid off approximately 8% of its workforce. The cuts, which occurred in February, were part of a broader restructuring effort, though the exact number of employees affected and the company's total headcount were not specified in the report. This move aligns with a trend of workforce adjustments within the technology and marketing sectors as companies navigate economic pressures and strategic shifts. The layoffs were noted alongside other significant employment changes in Colorado, including federal workforce reductions.

Ibotta, a Denver-based rebate app startup valued at $1 billion, has laid off approximately 15% of its workforce due to the economic impact of the COVID-19 pandemic. While the exact number of affected employees is not officially confirmed, estimates based on company size range from around 90 to 105 people, as prior reports indicated the company had between 584 and 700 employees. The layoffs, announced in late March or early April 2020, reduced Ibotta's headcount to what it was roughly six months earlier and affected all departments. The company cited disruptions with retail partners like Amazon and Walmart.com, which faced supply chain issues and suspended offers. Laid-off employees received six months of continued health insurance. Ibotta operates in the fintech/retail technology industry and is considered a large, high-growth startup in the Denver area.