MessageBird

Bird, the Amsterdam-based cloud communications startup formerly known as MessageBird, has laid off 120 employees, representing roughly one-third of its total workforce. The company, which serves major clients like Meta and Uber, confirmed the cuts on February 10, 2025, as part of a strategic realignment. CEO Robert Vis stated the move aims to position teams closer to customers in the Americas and Asia, following significant growth in those regions, and is driven by AI adoption streamlining roles rather than financial distress. This marks the second round of layoffs in about a year for the company, which rebranded from MessageBird and previously cut 90 jobs while reducing prices to compete with rivals like Twilio.

MessageBird laid off 90 employees representing approximately 20% of its workforce on 2024-03-05.

MessageBird, a Dutch omnichannel communications platform provider, announced layoffs affecting approximately 31% of its workforce on November 29, 2022. CEO Robert Vis stated the decision was due to growing headcount too rapidly and failing to integrate acquisitions quickly enough. The company, which had been profitable after bootstrapping for six years and then investing for five, is now streamlining operations to refocus.