Runtastic

Runtastic, the Austrian fitness app developer acquired by Adidas in 2015 for €220 million, has officially been shut down by its parent company. This follows earlier restructuring, including the elimination of 70 positions last year and the discontinuation of the "Adidas Training" app. The closure marks the end of the once-popular running app that helped popularize the startup concept locally, with its brand name recently removed from the corporate identity. The shutdown occurred in the sports technology industry, reflecting Adidas's strategic consolidation.

Runtastic, the Austrian fitness app subsidiary of Adidas, is laying off approximately 70 employees out of its 250-strong workforce in Austria, representing a 28% reduction. This restructuring, announced in March 2023, is part of broader changes within Adidas and is attributed to shifting market demands influenced by the COVID-19 pandemic. The company will also discontinue its "Adidas Training" app to focus resources on its core "Adidas Running" product, leading to fewer projects and teams. Affected staff were notified in mid-March, with management offering individual consultations to find solutions. The move reflects the ongoing integration of the acquired startup into Adidas's brand strategy, as the Runtastic name continues to be phased out.