Layoffs in Austria

Runtastic, the Austrian fitness app developer acquired by Adidas in 2015 for €220 million, has officially been shut down by its parent company. This follows earlier restructuring, including the elimination of 70 positions last year and the discontinuation of the "Adidas Training" app. The closure marks the end of the once-popular running app that helped popularize the startup concept locally, with its brand name recently removed from the corporate identity. The shutdown occurred in the sports technology industry, reflecting Adidas's strategic consolidation.

Austrian edtech unicorn GoStudent, backed by SoftBank and once valued at $3 billion, has conducted another round of layoffs, affecting over 100 employees. This follows previous cuts in late 2022 and is part of ongoing efforts to reduce costs and achieve profitability amid challenging market conditions. With a workforce exceeding 1,500, the layoffs represent a significant but unspecified percentage of its staff. CEO Felix Ohswald cited a need to further lower the company's burn rate, despite a 70% reduction already. The startup, which saw pandemic-driven growth, now faces pressure from high-interest rates and investor caution, mirroring broader tech industry trends.

Anyline representing approximately 25% of its workforce on 2023-03-29.

Runtastic, the Austrian fitness app subsidiary of Adidas, is laying off approximately 70 employees out of its 250-strong workforce in Austria, representing a 28% reduction. This restructuring, announced in March 2023, is part of broader changes within Adidas and is attributed to shifting market demands influenced by the COVID-19 pandemic. The company will also discontinue its "Adidas Training" app to focus resources on its core "Adidas Running" product, leading to fewer projects and teams. Affected staff were notified in mid-March, with management offering individual consultations to find solutions. The move reflects the ongoing integration of the acquired startup into Adidas's brand strategy, as the Runtastic name continues to be phased out.

Austrian edtech startup GoStudent, valued at $3 billion and backed by investors like SoftBank, has initiated its second round of layoffs in three months, affecting over 100 employees. This follows a previous cut of about 200 jobs in September, which represented roughly 10% of its workforce. The company, which employs around 1,600 people, is reducing roles across its operations in Italy, Germany, and Austria, with further reductions anticipated. The layoffs come as GoStudent shifts toward a hybrid teaching model, recently acquiring Germany's Studienkreis, and reflects broader challenges in the tech sector where startups are prioritizing efficiency and profitability amid a tougher fundraising environment.

GoStudent laid off 200 employees on 2022-09-08.

Bitpanda laid off 270 employees representing approximately 27% of its workforce on 2022-06-24.