Skai

Marketing platform Skai, formerly known as Kenshoo, is laying off approximately 80 employees, which represents about 15% of its workforce of 550 people. The company, a pioneer in Israeli digital marketing and high-tech founded in 2006, is refocusing its strategy to concentrate on high-growth areas like commerce and retail media while improving profitability and operational efficiency. This follows a previous workforce reduction in 2022 after a merger. The layoffs, announced in December 2024, affect half of the impacted employees in Israel as the company streamlines its operations.

Israeli marketing technology company Skai, formerly known as Kenshoo, laid off approximately 30 employees in July 2022, representing about 4% of its workforce. The layoffs primarily affected staff from the acquired company Signals Analytics, whose product marketing was being discontinued. The company cited the global economic slowdown as the reason, stating the cost-cutting measures were necessary to sustain growth and profitability.